Critique of Original Design: Postmates
Postmates is a delivery service app that operates a network of carriers who deliver locally. It has been compared to Uber because of its use of mobile phones to receive orders and dispatch delivery drivers.
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Delivery drivers are not familiar with specific classroom locations
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Customers have to input new addresses with every new delivery location
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Customers do not have access to where the delivery person is
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There is no field to input a specific room number for delivery addresses
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The delivery history does not include favorites/frequently ordered section
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The homepage is not organized by price point or nutritional value
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The filter system is not user friendly; there are too many arbitrary options
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Customers are not able to contact the delivery person for information
Possible design rationale
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The product was likely designed for customers who do not change their location very frequently, like students on campus do
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Companies who pay more to be on Postmates might be the ones who are featured first; we could not find a consistent organization of the companies listed
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The app only shows where the delivery person is when they are close by; this may be because the estimated delivery times are long and customers may want to see when the food is close.
Adapted Design: UCD Food Delivery App
Stakeholders: Students, restaurant owners, teachers, CU Denver
Budget: Cost to build the app, cost to pay delivery personnel
Time: 9 months to create the app and get delivery personnel
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Student-centered adaptation of Postmates
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Food delivery service specifically for CU Denver students on the Auraria campus
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Student-led service
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Lower cost/more affordable option
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Quicker delivery
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Easy to use by students
Action Items/Design Specs
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Restaurants featured on the homepage change according to time of day/what is open
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Include icons that indicate health level and price point
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Food is delivered by students
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The app will require student ID numbers to order
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Available restaurant radius: 16th st - 7th st & Champa - Wynkoop
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Delivery radius: limited to the Auraria campus
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No minimum purchase required
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Delivery fees are kept under $4
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Credit card and address information is saved, if the user chooses to
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Include a map that shows where the delivery person is as well as where the user
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Include delivery person’s contact information on the order status page
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Include an option to use current location as delivery address by tapping the location button
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Include an option to move a pin to current or future delivery location (similar to Lyft)
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Include an input field for specific room numbers and building names
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Include a pick up option
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Include an option to favorite orders at checkout as well as on the order history detail pages
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Filter system in search should include: Price estimate, nutritional value, distance from current location, and estimated time of delivery
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Filter system in search menu should include: Calories, price point, vegetarian options, vegan options, and gluten free options
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Homepage details should include: Name of restaurant, photo, brief description, estimated delivery time from current location, price estimate, and healthy option indication
Sitemap
Process Photos
Next: Fluid Coffee Bar
Previous: Wasted Mobile App
User Feedback
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Use student UCD access login instead
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Include the price of each item on the order summary page
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Show estimated time of delivery at checkout
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Link to Yelp within the restaurant detail page
Next Steps/In Progress
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Design the user interface
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Add option to deliver later, specific time, coordinate with school schedule via UCD account
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Discourage people from ordering in class with a disclaimer in-app
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Interview restaurant owners within the pre-determined delivery radius
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Revise survey and send out again
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How many kids have more than two classes a day
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What their schedule looks like
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How much time they have between classes
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If they already use this type of service or why they don’t
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Food groups they desire
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How much food would you order? How many orders per delivery? ETC.
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Workers:
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How far they have/want to travel
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How will they get around
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What resources would they need to be available
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Mapping out each building
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Thermal backpack
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Next iteration user testing
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Present to CU Denver Board of Directors
Prototype
UCD Food Delivery
CU Denver | InWorks | Human-Centered Design | Spring 2017
The project is meant to solve a problem of which CU Denver students face: not having enough time to eat between class.
Our more human-centered (or student-centered) adaptation to the Postmates app is the creation of an app for food delivery on this campus, for students by students.
Responsibilities: User Experience Design, Competitor and User Research, Prototype Creation
Deliverables: Sitemap, Paper and InVision Prototypes, Competitor and User Research Documentation
Tools: LucidChart, Adobe Illustrator, Adobe XD, Apple iOS UI Kit, Adobe InDesign, InVision Prototype App
Goals: Create an app experience to help students receive food orders quicker, create more jobs on campus
Challenges: Time Constraints (5 weeks), Deliverable Delegation (working with non-designers)