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Critique of Original Design: Postmates 

Postmates is a delivery service app that operates a network of carriers who deliver locally. It has been compared to Uber because of its use of mobile phones to receive orders and dispatch delivery drivers.

  • Delivery drivers are not familiar with specific classroom locations

  • Customers have to input new addresses with every new delivery location

  • Customers do not have access to where the delivery person is

  • There is no field to input a specific room number for delivery addresses

  • The delivery history does not include favorites/frequently ordered section

  • The homepage is not organized by price point or nutritional value

  • The filter system is not user friendly; there are too many arbitrary options

  • Customers are not able to contact the delivery person for information

Possible design rationale

  • The product was likely designed for customers who do not change their location very frequently, like students on campus do

  • Companies who pay more to be on Postmates might be the ones who are featured first; we could not find a consistent organization of the companies listed

  • The app only shows where the delivery person is when they are close by; this may be because the estimated delivery times are long and customers may want to see when the food is close.


Adapted Design: UCD Food Delivery App

Stakeholders: Students, restaurant owners, teachers, CU Denver

Budget: Cost to build the app, cost to pay delivery personnel

Time: 9 months to create the app and get delivery personnel

  • Student-centered adaptation of Postmates

  • Food delivery service specifically for CU Denver students on the Auraria campus

  • Student-led service

  • Lower cost/more affordable option

  • Quicker delivery

  • Easy to use by students

User Research: 11 Participants 

Link to Raw Data

Action Items/Design Specs 

  • Restaurants featured on the homepage change according to time of day/what is open

  • Include icons that indicate health level and price point

  • Food is delivered by students

  • The app will require student ID numbers to order

  • Available restaurant radius: 16th st - 7th st & Champa - Wynkoop

  • Delivery radius: limited to the Auraria campus

  • No minimum purchase required

  • Delivery fees are kept under $4

  • Credit card and address information is saved, if the user chooses to

  • Include a map that shows where the delivery person is as well as where the user

  • Include delivery person’s contact information on the order status page

  • Include an option to use current location as delivery address by tapping the location button

  • Include an option to move a pin to current or future delivery location (similar to Lyft)

  • Include an input field for specific room numbers and building names

  • Include a pick up option

  • Include an option to favorite orders at checkout as well as on the order history detail pages

  • Filter system in search should include: Price estimate, nutritional value, distance from current location, and estimated time of delivery

  • Filter system in search menu should include: Calories, price point, vegetarian options, vegan options, and gluten free options

  • Homepage details should include: Name of restaurant, photo, brief description, estimated delivery time from current location, price estimate, and healthy option indication


Process Photos 

User Feedback 

  • Use student UCD access login instead

  • Include the price of each item on the order summary page

  • Show estimated time of delivery at checkout

  • Link to Yelp within the restaurant detail page

Next Steps/In Progress 

  • Design the user interface

  • Add option to deliver later, specific time, coordinate with school schedule via UCD account 

  • Discourage people from ordering in class with a disclaimer in-app​​

  • Interview restaurant owners within the pre-determined delivery radius 

  • Revise survey and send out again

    • How many kids have more than two classes a day

    • What their schedule looks like

    • How much time they have between classes

    • If they already use this type of service or why they don’t

    • Food groups they desire

    • How much food would you order? How many orders per delivery? ETC.

  • Workers:

    • How far they have/want to travel

    • How will they get around

    • What resources would they need to be available

    • Mapping out each building

    • Thermal backpack

  • Next iteration user testing 

  • Present to CU Denver Board of Directors 


UCD Food Delivery

CU Denver | InWorks | Human-Centered Design | Spring 2017

The project is meant to solve a problem of which CU Denver students face: not having enough time to eat between class.

Our more human-centered (or student-centered) adaptation to the Postmates app is the creation of an app for food delivery on this campus, for students by students.

Responsibilities: User Experience Design, Competitor and User Research, Prototype Creation

Deliverables: Sitemap, Paper and InVision Prototypes, Competitor and User Research Documentation

Tools: LucidChart, Adobe Illustrator, Adobe XD, Apple iOS UI Kit, Adobe InDesign, InVision Prototype App
Goals: Create an app experience to help students receive food orders quicker, create more jobs on campus

Challenges: Time Constraints (5 weeks), Deliverable Delegation (working with non-designers)

UCD Process
Action Items
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